Looks like one company is putting the Wii first with it’s “Wee 1st” program. Of course this doesn’t mean they are shifting all of their resources to developing on the Wii first and foremost, they are just coming out with a line of games specially designed to take advantage of the Wii controls, which is still a GREAT thing:

ACTIVISION ANNOUNCES “WEE 1ST”; NEW BRAND FOCUSED ON TITLES DESIGNED SPECIFICALLY FOR Wii™

“Wee 1ST” Games Will Hit Shelves This Holiday Season

SANTA MONICA, CA – JULY 9, 2008 – Activision, Inc. (Nasdaq: ATVI) today unveiled a new consumer initiative to expand the company’s Wii portfolio this Fall. Dubbed “Wee 1ST”, the brand highlights the company’s games that were developed specifically with the Wii in mind.

“The Wii is introducing new audiences to gaming,” said Dave Oxford, Activision Publishing. “Clearly, the Wii’s accessible controls are changing how the audience plays games and how we look at game design. This initiative is designed to showcase games that take full advantage of the Wii’s capabilities.”

With the Wii on track to be the leading platform by Christmas, the company’s move to expand its offering has been in the works for more than a year. The first titles under the “Wee 1ST” brand include Little League® World Series 2008, Rapala® Fishing Frenzy and Dancing with the Stars™: Get Your Dance On. More games will be announced in the upcoming weeks, all of which will hit shelves this holiday season.

The “Wee 1ST” brand is supported by a national television and print advertising campaign scheduled to kick off this fall. New branding is featured on the front of all boxes and at retail locations nationwide.

About Activision, Inc.
Headquartered in Santa Monica, California, Activision, Inc. is a leading worldwide developer, publisher and distributor of interactive entertainment and leisure products. Founded in 1979, Activision posted net revenues of $2.9 billion for the fiscal year ended March 31, 2008.

Activision maintains operations in the U.S., Canada, the United Kingdom, France, Germany, Ireland, Italy, Sweden, Spain, the Netherlands, Australia, Japan and South Korea. More information about Activision and its products can be found on the company’s website, www.activision.com.